Brand
The Amaltash brand
For anyone referring to Amaltash — our logo, color, and type, and how to use them. White on gold, always.
Referring to Amaltash
Using the logo
Two variants, one rule: white on gold. Grab them as SVG, PNG, or JPEG.
Logo mark
The tree on its own — for avatars, favicons, and tight spaces.
Copy
Download
Logo + name
The full lockup with the wordmark — the default for headers and docs.
Copy
Download
Do
- Keep the tree and wordmark white
- Always place it on the brand gold
- Give it clear space on all sides
Don’t
- Recolor the tree, text, or background
- Stretch, rotate, or add effects
- Place it on busy or low-contrast imagery
Color
Palette
Gold and green carry the brand; white and cream give it room to breathe.
Amaltash Gold
Primary — logo background, accents
Forest Green
Secondary — depth, surfaces
White
The logo itself — tree & wordmark
Cream
Light backgrounds
Ink
Body text on light
Type
Typography
A serif for character, a sans for clarity.
Playfair Display
Display & headingsWealth that blooms in gold.
Regular 400 · Bold 700
font-family: 'Playfair Display', Georgia, serifDM Sans
Body & UIClear, modern, and highly legible at every size — from fine print to call-to-action buttons.
400 · 500 · 600 · 700
font-family: 'DM Sans', Inter, sans-serif